Many organizations use 2 web analytics tools to get a complete picture of website activity. In this case, we recommend using Google Analytics in tandem with Angelfish Software. She was previously the Middle East editor at The Next Web and currently works at a DC-based think tank on communications and social media outreach. Share Share Tweet Email. Nancy Messieh Articles Published. Subscribe to our newsletter Join our newsletter for tech tips, reviews, free ebooks, and exclusive deals!
Click here to subscribe. You can put some additional code on your website. Or you can use a plugin that puts the event tracking code in place for you.
Event tracking is critical to understand because it's a fundamental part of Google analytics. Event tracking is how you tell Google Analytics to record user behavior that doesn't automatically trigger your tracking code.
Usually, events are actions on the pages of your website. Common examples of events include video views, page scrolling, or file downloads. The event code sends a hit to Google with the category of the event. It also tells Google the action that occurred and gives that action a label. In the event code, you can also tell Google to assign a value to the event. An interaction event is a true or false type of command that exists within the event code.
It tells Google that something did, or did not happen based on the user interacting with your webpage. Interaction events can be used to track bounce rate more precisely. Non-interaction events don't affect your bounce rate at all.
But if you don't want to add code to your files manually, there are automated alternatives. Automation is also a better solution if you need to track many downloadable files. There are several automated solutions for tracking downloads on your website. If you have GTM on your website, all you need to do to track your downloads is create an event trigger. The trigger will record an event in Google Analytics every time a visitor clicks your download link. Within the trigger, you can use a regular expression to fire an event based on your file extensions.
This expression tells the trigger to fire if any of these extensions are present in your URLs. So, if someone clicks a link on your site that contains. And that action will record a download event in Google analytics. Tracking downloads using GTM is a very straightforward process.
You can see the number of people in real time who are viewing your Google Docs, simply open the doc and in the right hand corner of the screen you'll see the number of unique users who are currently viewing the document. So unless the person who shared the doc with you has it open at the same time they won't know that you've viewed or downloaded it.
If someone did want to know when you've viewed or downloaded their document I'd consider moving your document to Google Drive and using a document tracking plugin like Orangedox Track your Documents.
Sign up to join this community. The best answers are voted up and rise to the top. Stack Overflow for Teams — Collaborate and share knowledge with a private group. Create a free Team What is Teams? Learn more. Tracking views, downloads of shared Google Docs? A free account gives you 50 share links and 60 days metric history. After granting Orangedox access to your Dropbox account, you can browse your Dropbox files directly from within the site and generate a share link.
Use that link on your website and every time someone downloads your file, it will be tallied by Orangedox. Orangedox appears to have a similar service for Google Drive users , but it appears that you can only use it and get six free months of the service after five people sign up for the service using your personal URL.
Box is the only service that has a tracking feature built in , but it does require a paid upgrade to a Business account.
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